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Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book. What Asking convincingly shows — and one reason staff will applaud the book and board members will devour it — is that it doesn’t take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas’ step-by-step guidelines.

"If you make enough calls, you're bound to meet and talk with a number of wonderful and generous men and women. Within that group, you're certain, sooner or later, to come across a category I call enlightened-givers. That's the part of the wonderful joy of being a solicitor – the extraordinary men and women you meet. In my experience, here's what I've found to be true of enlightened-givers. You'll meet more of this kind than the others, I promise."

Jerold Panas

Jerold Panas is Executive Partner of Jerold Panas, Linzy & Partners—one of the nation’s most highly regarded firms in the field of campaign services and financial resource development. A major force in the industry, the firm has served over 1900 client-institutions since its founding in 1968. Dr. Panas was Senior Vice President of Westminster College in Princeton, New Jersey. Before that, he was Executive for Administration and Finances for the National Council of YMCAs, responsible for the work and development of 400 Associations on the East Coast.