Библиотека на предприемача

Built to Last Built to Last

Jim Collins , Jerry Porras

Издател: Harper Business

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and

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Business Model Generation Business Model Generation

Alexander Osterwalder, Yves Pigneur

Издател: John Wiley and Sons Ltd

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model

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Good To Great Good To Great

Jim Collins , Jerry Porras

Издател: Harper Business

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for

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How Customers Think How Customers Think

Gerald Zaltman

Издател: Harvard Business Press

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights,

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How to Become a Rainmaker How to Become a Rainmaker

Jeffrey J. Fox

Издател: Hyperion

Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the

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How To Talk So People To Listen How To Talk So People To Listen

Sonya Hamlin

Издател: Harper Business

"Our super-speed, electronically driven workplace has begun eroding our ability to talk and, what's more, to listen. Yet we must all keep presenting ourselves and our ideas verbally, in person, to make that final sale or get ahead. That means you need new verbal and visual approaches to everything from giving a presentation, handling a client,

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It's Not What You Say, It's How You Say It It's Not What You Say, It's How You Say It

Joan Detz

Издател: St. Martin's Griffin

Why do some speakers succeed while many bore their audiences and lose their listeners? Speaking coach Joan Detz has worked with top clients for more than 15 years and has the answers. In this useful and lively book she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels, and more --

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Permission Marketing Permission Marketing

Seth Godin

Издател: Simon & Schuster

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

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Primal Leadership Primal Leadership

Daniel Goleman, Richard E. Boyatzis, Annie McKee

Издател: Harvard Business Review Press

Drawing from decades of research within world-class organizations, the authors show that great leaders excel not just through skill and smarts, but by connecting with others using Emotional Intelligence competencies like empathy and self-awareness. The best leaders, they show, have "resonance"--a powerful ability to drive emotions in a positive

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Ready, Fire, Aim Ready, Fire, Aim

Michael Masterson

Издател: John Wiley and Sons

"If you had the opportunity to work where, when, and with whom you wanted—all while getting paid very well—would you take it? Self-made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same. Whether you're thinking about starting a new business or growing an existing one,

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