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Reality Check
Guy Kawasaki
Издател: Portfolio Hardcover
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make
Small Giants
Bo Burlingham
Издател: Portfolio Trade
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great
Switch
Chip Heath , Dan Heath
Издател: Broadway Books
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be
Talent is Overrated
Geoffrey Colvin
Издател: Portfolio
Geoff Colvin expands upon his FORTUNE article "What It Takes to Be Great" in this positive reinforcement manifesto. The author makes the point that it's not one's learned experience, or even natural aptitude, but the training process that creates the overachievers in our society. This takes into account the fields of sports, music, business, and
The 4 Essentials of Entrepreneurial Thinking
Cliff Michaels
Издател: Greenleaf Book Group Press
In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless
The 4-Hour Workweek
Timothy Ferriss
Издател: Crown Archetype
"Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working
The Art of the Start
Guy Kawasaki
Издател: Portfolio Hardcover
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying
The Knack
Norm Brodsky , Bo Burlingham
Издател: Penguin Group
Brodsky and Burlingham, both Inc. magazine columnists, offer a host of advice to budding businesspeople in this thoughtful guide. Having seen businesses fail and succeed, the authors have served as mentors to a wide variety of self-starters and use their experiences as object lessons. The book focuses mainly on big-picture practicalities—the
The Lean Startup
Eric Ries
Издател: Crown Business
"Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or
The Long Tail
Chris Anderson
Издател: Hyperion
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing
Книги: 11 - 20 от общо 24
The Theory of Moral Sentiments
The Inflation Crisis and How to Resolve It
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