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Blink: The Power of Thinking Without Thinking is a 2005 book by Malcolm Gladwell. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious; mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls such as stereotypes.
The author describes the main subject of his book as "thin-slicing": our ability to gauge what is really important from a very narrow period of experience. In other words, this is an idea that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. Gladwell draws on examples from science, advertising, sales, medicine, and popular music to reinforce his ideas. Gladwell also uses many examples of regular people's experiences with "thin-slicing."

“To over-generalize, there are two types of nonfiction books worth reading: those written by an eminent specialist summarizing the current state of his or her field, often focusing on the singular idea that defines the author's career; and those written by a journalist without special knowledge about the field, tracking a particular idea, crossing the boundaries of disciplines when required by the pursuit. Malcolm Gladwell’s Blink is a bravura example of the latter sort of book: he ranges through art museums, emergency rooms, police cars, and psychology laboratories following a skill he terms 'rapid cognition.'

Malcolm Gladwell

Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike.

He’s become so successful at this that he was voted one of HR Magazine’s Most Influential Thinkers - International 2011. This honour recognises the practitioners and thinkers who have had the greatest influence in the field of people strategy. Newsweek chose him for the Top 10 New Thought Leaders of the Decade. Previously, TIME Magazine named Malcolm one of its 100 Most Influential People of 2005. He was chosen for Foreign Policy’s Top 100 Global Thinkers 2010 and 2009 list and is ranked number ten on The Thinkers 50 2011.

Malcolm is a staff writer for The New Yorker. His editor describes his work as a new genre of story: an idea-driven narrative that’s focused on the everyday and combines research with material that’s more personal, social and historical. Malcolm has put together a collection of his best writing for his new book, What the Dog Saw: And Other Adventures. He was previously a reporter for The Washington Post (1987-1996), where he covered business, science, and then served as the newspaper’s New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

Malcolm is an extraordinary speaker: always on target, aware of the context and the concerns of the audience, informative and practical, poised, eloquent and delightfully warm and funny. He has an unsurpassed ability to entertain you and challenge your perspective at the same time.

Личен сайт: http://gladwell.com/