Dr. West brings to life Adam Smith's first years in the bustling Scottish seaport of Kirkcaldy. We follow young Smith as a student, watch his thought develop as Professor of Moral Philosophy at...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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