"The Clockwork Universe" is the story of a band of men who lived in a world of dirt and disease but pictured a universe that ran like a perfect machine. A meld of history and science, this book is a...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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