In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
"The Age of Turbulence: Adventures in a New World," by Alan Greenspan is two books in one. The first half of this work is an autobiographical chronology of the author's life. This portion of the text...