In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
In this concise and elegant work, first published in 1952, Bertrand de Jouvenel purposely ignores the economic evidence that redistributional efforts sap incentives and are economically destructive....