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Молцко царство
Ъруин Шиф
Издател: Ремиво
"Ако искате детето ви, когато порасне, да разбира от икономика, „Молцко царство” ще помогне това да се случи. Шиф смята, че е за инфлацията. Всъщност, неин предмет са отношенията на хората с
Reality Check
Guy Kawasaki
Издател: Portfolio Hardcover
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make
Religion: Foundation of the Free Society
Edmund A. Opitz
Издател: The Foundation for Economic Education
In this book, Opitz explores the way in which religious belief is not only compatible with the free society, but is an essential part of its history and operation. The book starts with the “religious roots” of liberty, from the Bible through to the contemporary role of churches. The other two sections examine issues of individual freedom
Switch
Chip Heath , Dan Heath
Издател: Broadway Books
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be
Small Giants
Bo Burlingham
Издател: Portfolio Trade
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great
The Long Tail
Chris Anderson
Издател: Hyperion
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing
The 4 Essentials of Entrepreneurial Thinking
Cliff Michaels
Издател: Greenleaf Book Group Press
In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless
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