In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
Called well worth reading by The Economist and earnest and entertaining by the Financial Times, Tarun Khanna’s Billions of Entrepreneurs is an elegantly written book that mixes on-the-ground...