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Мoнoгpафията e пpадназначeна пpeди вcичкo за магиcтpатитe в cпeциализиpанитe магиcтъpcки пpoгpами. C кoнкpeтния cи...
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Michael J. Dunne
Издател: John Wiley & Sons (Asia)
While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. No small
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Michael Hill
Издател: Longman
The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made. It provides a stimulating and accessible read that clarifies the complexities and diversities of a difficult subject. In its new edition this book demonstrates how any attempt to influence the policy process needs to be
John Sloman, Kevin Hinde, Dean Garratt
Издател: Financial Times/Prentice Hall
The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today’s business world. Up-to-date case studies covering everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrate how economic theory relates to real
Tarun Khanna
Издател: Harvard Business Review Press
Called well worth reading by The Economist and earnest and entertaining by the Financial Times, Tarun Khanna’s Billions of Entrepreneurs is an elegantly written book that mixes on-the-ground stories with thorough research to show how Chinese and Indian entrepreneurs are creating change through new business models and bringing hope to countless
Jim Collins
Издател: Random House Business Books
Good to Great: Why Some Companies Make the Leap... and Others Don't is a 2001 management book by James C. Collins that aims to describe how companies transition from being average companies to great companies and how companies can fail to make the transition. "Greatness" is defined as financial performance several multiples better than the market
James P. Womack , Daniel T. Jones
Издател: Simonn & Schuster UK Ltd.
Lean Thinking: Banish Waste and Create Wealth in Your Corporation by James P. Womack and Daniel T. Jones was published in 1996 by Simon & Schuster, New York. This book follows a previous highly successful book by Womack, Jones and Roos entitled The Machine That Changed the World. Both books address the revolution in manufacturing represented by
Pierre Vilar
Издател: Verso
For much of human history, the motive force behind war, conquest, social conflict and world exploration has been the drive to acquire gold. From the ancient world of Croesus to the wealthy dynasties of Renaissance Italy, from the earliest European explorations into Africa, America, and Asia to the gold rushes of the nineteenth century and the
T. S. Ashton
Издател: Oxford University Press
The Industrial Revolution has sometimes been regarded as a catastrophe which desecrated the English landscape and brought social oppression and appalling physical hardship to the workers. In Ashton's classic account, however, it is presented as an important and beneficial mark of progress. In spite of destructive wars and a rapid growth of
Irving Fisher
Издател: Martino Publishing
2011 reprint of 1928 edition. In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. This is a fallacy as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment of taxes. The term was coined by
Françoise Hay , Christian Milelli , Yunnan Shi
Издател: Sussex Academic Press
This book investigates the presence of Chinese and Indian companies in Europe and the impact that the current global financial crisis has had on their corporate behavior and strategies. Have investments been canceled or postponed? Has the crisis created new opportunities for investment? Is the behavior of Chinese and Indian firms similar in these
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