The great eighteenth-century theorist of international law Emer de Vattel (1714–1767) was a key figure in sustaining the practical and theoretical influence of natural jurisprudence through the...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...