In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
Rare is the style guide that a person--even a word person--would want to read cover to cover. But The Economist Style Guide, designed, as the book says, to promote good writing, is so witty and...