In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
Since there are a passel of Bismarck biographies, Steinberg recognizes that a new portrait requires a new approach. He adopts one of expansive quotation from Bismarck’s correspondence and from...