t's incredible that this 1916 tutorial on how to think, by none other than Henry Hazlitt, would still hold up after all these years. But here's why. Hazlitt was largely self-educated. He read...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...