Another work by Jacob Burckhardt, one published posthumously, Weltgeschichtliche Betrachtungen, translated as Force & Freedom: Reflections on History by James Hastings, Nichols, (New York 1943,...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...