In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
This is the second book in the series of Boehm-Bawerk translations by Scottish economist William Smart, originally published in 1891. It is, as the title suggests, the positive theory of capital.
It...