In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
Winner of the 2010 Fukuoka Asian Academic Prize, given by the Fukuoka Asian Culture Prize Committee
A finalist in the category of Nonfiction for the 2010 Connecticut Book Award, given by the...