Capitalism and Freedom is published in 1962 by the University of Chicago Press which discusses the role of economic capitalism in liberal society. It has sold over 400,000 copies in 18 years and more...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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