In 1913, Charles T. Spading (1871-1959) wrote a book of remarkable prescience that anticipated the systematic development of an American libertarian tradition. He called it Liberty and the Great...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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