If you read only one book about the causes of the recent financial crisis, let it be Michael Lewis's, "The Big Short." That's not because Lewis has put together the most comprehensive or...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
България, София 1000
Бул. "Патриарх Евтимий" №10, етаж 2
Тел. / Факс: (+ 359 2) 952 62 66, 952 35 03
E-mail: library@ime.bg