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Chris Anderson (born 1961) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure. He wrote an article in the magazine entitled The Long Tail, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More (2006). He is the founder and chairman of BookTour.com and DIYDrones/3D Robotics.