ИПИ Библиотека

Steven D. Levitt, Stephen J. Dubner

Four years in the making, SuperFreakonomics asks not only the tough questions but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often...

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...