ИПИ Библиотека

James C. Scott

Winner of the 2010 Fukuoka Asian Academic Prize, given by the Fukuoka Asian Culture Prize Committee A finalist in the category of Nonfiction for the 2010 Connecticut Book Award, given by the...

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...