ИПИ Библиотека

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...

Frédéric Bastiat

One of M. Frederic Bastiat's most influential essays, "That Which Is Seen and That Which is Not Seen" details the way in which economic truths are gained - by looking at the whole picture. Bastiat...