This fifth and final volume in an award-winning series charts the inner history of our times from the tumult of World War I to the 1990s. Nine historians present a picture of cultures in transition...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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