ИПИ Библиотека

Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that...

Friedrich von Hayek

In "The Intellectuals and Socialism," originally published in 1949, Hayek explained the appeal of socialist ideas to intellectuals – the "second-hand dealers in ideas." Intellectuals, Hayek argued,...