ИПИ Библиотека

Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that...

Robert P. Crease

The Great Equations tells the stories of how these equations were discovered, revealing the personal struggles of their ingenious originators. From "1 + 1 = 2" to Heisenberg's uncertainty principle,...