ИПИ Библиотека

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...

Francis Fukuyama

This is Francis Fukuyama's most important book since the pathbreaking End of History. Nations are not trapped by their pasts, but events that happened hundreds or even thousands of years ago continue...