ИПИ Библиотека

Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that...

Bjørn Lomborg

Bjørn Lomborg, a former member of Greenpeace, challenges widely held beliefs that the world environmental situation is getting worse and worse in his new book, The Skeptical Environmentalist. Using...