ИПИ Библиотека

William J. Bernstein

“The Birth of Plenty is meant to be an economic history of the world. A tall order, for sure. But it delivers. Bernstein’s basic premise is that healthy institutions promote prosperity. In...

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...