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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Alexander Osterwalder

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world, like 3M, Ericsson, PwC, and many more. Alexander is a frequent keynote speaker and has held guest lecturers in top universities around the world, including Stanford, Berkeley and HEC. He holds a PhD from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history.

Личен сайт: http://alexosterwalder.com/

Yves Pigneur

Dr Yves Pigneur is professor of information systems at HEC Lausanne, Switzerland. He has a doctoral degree of the University of Namur in Belgium in information systems and his research was about computer-aided requirement engineering. He has been a Professor of Management Information Systems  at the University of Lausanne since 1984 and has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of Bristish Columbia in Vancouver.

He has served as the principal investigator for many research projects involving information system design, requirements engineering, information technology management, innovation, and e-business. Dr. Pigneur is the Swiss representative of IFIP TC 8 as well as being chairperson and program chair of several conferences (IFIP, ISDSS, AIM). He is editor-in-chief of the academic journal Systèmes d’information & management (SIM).

Dr. Pigneur has had his research published in over fifty books, refereed journals and conference proceedings, includingJournal of Management Information Systems (JMIS), Communication of AIS, Electronic Markets (EM), Electronic Commerce Research and Applications (ECRA), Information Systems and e-Business Management (ISeB), International Journal of Learning and Intellectual Capital, and Journal of Theoretical and Applied Electronic Commerce Research. Alex Osterwalder and Yves Pigneur authored the bestseller“Business Model Generation” (BMGEN).

Личен сайт: http://people.hec.unil.ch/ypigneur/