The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today’s business world. Up-to-date case studies covering everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrate how economic theory relates to real business issues and practices.
This classic and successful text combines Microeconomics, Macroeconomics, International Economics and Business Economics and Strategy in one user-friendly book and is ideal for anyone studying economics with a business perspective.
New to this edition:
• New co-author Dean Garratt a macroeconomist and lecturer in first-year economics at Nottingham Trent University
• All New Case Studies! Up-to-date case studies on hot topics such as recovery from recession, and headline hitting news stories on Microsoft, video gaming, and the collapse and rescue of Northern Rockbring economic theory to life.
• Updated business-specific chapters! Over 15 sections relating specifically to business have been fully updated and revised to give you latest on Globalization and Business, Business Strategy, Business Growth, Small Business, the Business Environment, Financial Markets and much more.
John Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of West of England, Bristol.
Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham.
Личен сайт: http://www.kevinhinde.com/
Dean Garratt is Senior Lecturer in Economics at Nottingham Trent University.