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Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

This book covers all esstential knowledge and skills a potential entrepreneur should possess and understand while starting and growing his/her new venture. Besides, Hisrich identifies and analyses a multitude of theories from diverse disciplinary backgrounds pertaining to the subject of entrepreneurship.

Michael P.Peters

Michael P. Peters - Professor Emeritus, Marketing Department, Carroll School of Management, Boston College. Professor Peters has his Ph.D. from the University of Massachusetts, Amherst and his M.B.A. and B.S. from Northeastern University. Recently retired from full time teaching he continues to write, lecture, serve on numerous boards, and assist in the management of a family business. Besides his passion for assisting entrepreneurs in new ventures he has consulted and conducted seminars and workshops worldwide related to entrepreneurship, international and domestic decision making for new product development, market planning, and market strategy. He has published over thirty articles in such journals as the Journal of Business Research, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Columbia Journal of World Business, Journal of Business Venturing, and the Sloan Management Review. He has co-authored three texts, Marketing A New Product: Its Planning, Development and Control, Marketing Decisions for New and Mature Products and Entrepreneurship now in its sixth edition. He was Department Chair and Director of the Small Business Institute at Boston College for more than 16 years. He loves photography, tennis, golf, and kayaking on Cape Cod Bay.

Robert D. Hisrich

Robert D. Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining Thunderbird, Dr. Hisrich held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisrich has held visiting professorships at: the University of Ljubljana (Slovenia); the Technical University of Vienna (Austria); the University of Limerick (Ireland); the Queensland University of Technology (Australia); The University of Puerto Rico; and the Massachusetts Institute of Technology.

He has authored or co-authored twenty-five books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into nine languages and now in its seventh edition), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Dr. Hisrich has written over 300 articles on entrepreneurship, international business management, and venture capital, which have appeared in such journals as The Academy of Management Review, California Management Review, Columbia Journal of World Business, Journal of Business Venturing, Sloan Management Review, and Small Business Economics. He has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. Besides designing and delivering management and entrepreneurship programs to U.S. and foreign businesses and governments, particularly in transition economies, Dr. Hisrich has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine.

Dean A. Shepherd

Dean A. Shepherd is Assistant Professor of Strategy and Entrepreneurship at the University of Colorado. Dean received his doctorate and MBA from Bond University (Australia) and a Bachelor of Applied Science from the Royal Melbourne Institute of Technology. His research interests include the decision making of entrepreneurs, new venture strategy, venture capital, growth, and optimization. He has published his research in Academy of Management Review; Entrepreneurship, Theory and Practice; European Journal of Operational Research; IEEE Transactions on Engineering Management; Journal of Business Venturing; Journal of Management; Journal of Management Studies; Management Science; the Strategic Management Journal, and others. Dean has also published two books - - New Venture Strategy: Timing, Environmental Uncertainty and Performance with Mark Shanley and Attracting Equity Investors: Positioning, Preparing and Presenting the Business Plan with Evan Douglas- - and along with Jerry Katz is co-editor of Advances in Entrepreneurship, Firm Emergence and Growth. Dean, his wife Suzie, and two children Jack and [soon to be born] love visiting their native land of Australia. Although he loves surfing, Dean no longer attempts to catch waves like those displayed on the cover of the book.