Filled with smart tips given in the Fox signature style, counter- intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in salesbe it books, cars, or real estateHow to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Jeffrey J. Fox
Jeffrey Fox is a consultant, author and the founder of Fox & Company, a marketing consulting firm.
Prior to starting Fox & Co. Jeffrey worked in senior positions for three high powered consumer and industrial marketing companies. He was Vice President , Marketing, and a Corporate Vice President of Loctite Corp, now Henkel/Loctite. He was Director of Marketing for the wine divisions of The Pillsbury Co. He was the Director of New Products for Heublein, Inc, now Diageo. (All three companies became clients of Fox & Co.) Jeffrey is the winner of “Sales & Marketing Management” magazine’s Outstanding Marketer Award; winner of the American Marketing Association’s Outstanding Marketer in Connecticut; and the National Distributors Association’s award as the nation’s Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and which is thought to be the most widely taught marketing case in the world.
Jeffrey graduated from Trinity College in Hartford, Conn. where he was a Capitol Area Scholar. He earned his MBA form Harvard Business School. He served as an elected Trustee of Trinity College, where he has won several alumni awards, including Person of the Year. He served on the Board of Directors of Saint Francis Hospital, one of the top 100 hospitals in the United States.
His books include How to Become a Rainmaker, How to Become CEO and How to Become a Marketing Super Star.
Winner of Sales & Marketing Management magazine's Outstanding Marketer Award, Fox has worked for twenty years with clients in more than sixty industries to help promote new products, raise marketing productivity and speed the pace of innovation.
Личен сайт: http://www.foxandcompany.com/index.html