ИПИ Библиотека

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...

Bertrand de Jouvenel

Documenting the process by which government and controlling majorities have grown increasingly powerful and tyrannical, Bertrand de Jouvenel demonstrates how democracies have failed to limit the...