ИПИ Библиотека

Glyn Davies

This is a straight-forward, readable account, written with the minimum of jargon, of the central importance of money in the ordinary business of the life of different peoples throughout the ages from...

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...