In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
John N. Drobak , John V.C. Nye
The New Institutional Economics incorporates a theory of institutions into economics. It builds upon the fundamental assumptions of scarcity and competition but abandons institutional rationality....
България, София 1000
Бул. "Патриарх Евтимий" №10, етаж 2
Тел. / Факс: (+ 359 2) 952 62 66, 952 35 03
E-mail: library@ime.bg