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This book examines state regulation for hazard warnings - for foods, for drugs, and for medical devices - and demonstrates why a federal warnings approach would be preferable. Conducted at the national level, product-risk labelling could adopt a standardized warnings vocabulary and avoid the fragmentation of national markets that could be so costly for our economy.

The act of placing a warning on a product stamps it as risky. The product then joins the class of products bearing warnings, including hazardous household chemicals and cigarettes. Risk comunication methods that are more commensurate with low levels of risk would be more accurate and appropriate.

W.Kip Viscusi

W. Kip Viscusi is Vanderbilt's first University Distinguished Professor, with primary appointments in the Owen Graduate School of Management and the Department of Economics as well as in the Law School. Professor Viscusi is the award-winning author of more than 20 books and 275 articles, most of which deal with different aspects of health and safety risk. His research focuses primarily on individual and societal responses to risk and uncertainty, and he is widely regarded as one of the world's leading authorities on benefit-cost analysis.