 Unleashing the Ideavirus
								Unleashing the Ideavirus
																
								In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
 Economics for Business
								Economics for Business  
																John Sloman, Kevin Hinde, Dean Garratt
The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today’s business world. Up-to-date case studies covering everything from the credit...
 
					 
					
					
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