The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
"... a book that all technology entrepreneurs will actually want to read. Blank peppers his narrative with many concrete, realworld examples." --TechComm The Technology Journal of Technology Commercialization Aug-Sept 2005
Steven Gary Blank
Steven (Steve) Gary Blank is a Silicon Valley-based retired serial entrepreneur, founding and/or part of 8 startup companies in California’s Silicon Valley after dropping out of the University of Michigan. A prolific educator, thought leader and writer on Customer Development for Startups, Blank teaches, refines, writes and blogs on “Customer Development,” a rigorous methodology he developed to bring the “scientific method” to the typically chaotic, seemingly disorganized startup process. Now teaching Entrepreneurship at three major Universities, Blank co-founded his first of eight startups after several years repairing fighter plane electronics in Thailand during the Vietnam War, followed by several years of defense electronics work for U.S. intelligence agencies in “undisclosed locations.” "The Four Steps to the Epiphany," (Blank, Steven Gary. Four Steps to the Epiphany. CafePress.com.
Личен сайт: http://steveblank.com/