In this new edition of the classic bestseller, the author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture use to guide their thinking about how ideas change the world. Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators work with their ideas.
The result is that our interests, as students of innovation, diverge with those of many historians and the general population. We want to understand the challenges of the past as if we were there, trying to innovate in that time with those constraints. We seek tactics to reuse or mistakes to learn from: we don't want convenience - we want truth.
Scott Berkun is a writer and speaker. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, National Public Radio, The Huffington Post and other media.
Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management
Личен сайт: http://www.scottberkun.com.