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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

"In the late 1960s, a televesion producer named Joan Grantz Cooney set out to start an epidemic. Her target were three-, four-, and five-year-olds. Her agent of infection was television and the "virus" she wanted to spread was literacy."

Malcolm Gladwell

Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike.

He’s become so successful at this that he was voted one of HR Magazine’s Most Influential Thinkers - International 2011. This honour recognises the practitioners and thinkers who have had the greatest influence in the field of people strategy. Newsweek chose him for the Top 10 New Thought Leaders of the Decade. Previously, TIME Magazine named Malcolm one of its 100 Most Influential People of 2005. He was chosen for Foreign Policy’s Top 100 Global Thinkers 2010 and 2009 list and is ranked number ten on The Thinkers 50 2011.

Malcolm is a staff writer for The New Yorker. His editor describes his work as a new genre of story: an idea-driven narrative that’s focused on the everyday and combines research with material that’s more personal, social and historical. Malcolm has put together a collection of his best writing for his new book, What the Dog Saw: And Other Adventures. He was previously a reporter for The Washington Post (1987-1996), where he covered business, science, and then served as the newspaper’s New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

Malcolm is an extraordinary speaker: always on target, aware of the context and the concerns of the audience, informative and practical, poised, eloquent and delightfully warm and funny. He has an unsurpassed ability to entertain you and challenge your perspective at the same time.

Личен сайт: http://gladwell.com/