In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
Envy was first published in German in 1966, then in an English translation in 1970. This classic study is one of the few books to explore extensively the many facets of envy--"a drive which lies at...
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