Henry Hazlitt had left the New York Times in an ideological disagreement over post-war economic policy. Once he left, he was free to speak his mind on the important issues of the day, among which the...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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