ИПИ Библиотека

Dan Ariely

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion....

Steven Johnson

Johnson--writer, Web guru, and bestselling author of Everything Bad Is Good for You--delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas?...