In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
A well-trained theologian, a gifted and dedicated teacher of economics for over forty years, and the author of a highly regarded and widely used textbook, The Economic Way of Thinking, Paul Heyne...
България, София 1000
Бул. "Патриарх Евтимий" №10, етаж 2
Тел. / Факс: (+ 359 2) 952 62 66, 952 35 03
E-mail: library@ime.bg