ИПИ Библиотека

Seth Godin

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...

Ayn Rand

The novel’s portrayal of the destructive effects of collectivism reflects Ayn Rand’s focus in her early philosophic thinking on moral and political issues; its theme, she said, is “the...