The Seventh Edition of Intermediate Microeconomics: A Modern Approach is distinguished by its remarkably up-to-date and rigorous yet accessible analytical approach. Professor Varian’s lucid prose...
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus,...
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