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Peter L. Bernstein

Over the centuries, gold had stirred the passions for power and glory, for beauty and security, and even for immortality. No other object has commanded so much veneration over such a long period of...

Dan Ariely

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion....